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How to make great videos for your products

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Product videos have gained a lot of popularity in the last few years and you can now watch them not only on laptops and computers, but also on tablets and smartphones. This means that product videos can be watched at home, but also on the go and they offer customers a unique opportunity to see the product in use or in motion. The best thing about product videos is that you can make them yourself or order them for a small price, if you decide for something rather simple. When you order product videos or create them from scratch, remember about the following tips:

More than a picture, less than a film

A great product video does not have to show a specific story, it doesn’t even have to be long. If you do not want to invest in elaborate product videos, focus on what is most important: presenting your products at different angles. This is what 360 degree photography is for and this kind of product presentation has many advantages: it is easy to open on any device and provides concrete visual information about the product. Of course, not every product needs this kind of presentation or can be presented this way, however, 360 degree photography is becoming increasingly popular in various ecommerce fields.

Less is more

If you decide to create a regular film, there are still many good argumentsfor why you should keep it short and simple. For example, short films are more likely to be shared on social media platforms. Also, films, which last under a minute allow you to focus on the most important part of your message and get rid of all unnecessary distractions. Just like 360 degrees photography, short films are less expensive in production and you do not need any specific script.

Made from the pics

If you do not have professional equipment to create new shots of your products, but you do have high quality images you can use, why not create an animated presentation instead of a traditional film? This solution is simple and if you are good at graphic designing, you could complete this task by yourself. However, do not commit this common mistake: do not repeat in your animated presentations the same information that is already given in the description of the product. Try to elaborate on the main features and provide additional facts or tips about the product.

Discover your inner director

If you have considered all available options and came to a conclusion that you need a promotional film that is more than just a collection of images, it is time to start writing the script. You might discover that this is the most challenging part of the entire venture, because in order to write a good, unique script, you need to know what you want to tell your viewers and who your target group is. We still recommend keeping this film as short as possible and focus on key features of the product. To give your offer a touch of immediacy, add a link to the product page or mention a specific call-to-action button.

Outsourcing – a useful solution

If you do not feel capable of directing or even creating simple presentations of your products, try outsourcing this task and hire professional photographers, filmmakers and Magento developers to create and embed product videos in your online store. Outsourcing does not have to be expensive, in fact, you can save a lot of money if you pay someone only for the job. The biggest advantage of this solution is that you no longer have to worry about the technical aspects of the film, however, choose only professionals, who are interested in discussing the details of the project and if you are not happy with the final result, ask for necessary changes.